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Life Insurance in Iowa

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Des Moines at a glance

The Financial Picture in Des Moines

Des Moines is a major hub for the insurance and financial services industries, making it a key center for economic activity in the Midwest. The city's strong job market and affordable cost of living attract a diverse population with a range of financial planning and insurance needs.

213,096
Population
$65,932
Median household income
$194,700
Median home value
83
Cost of living index
8.2%
Uninsured rate
12.7%
Residents 65+

Local note: Iowa has one of the lowest uninsured rates in the nation.

Figures shown are for Des Moines. Approximate figures from public sources.

Why it matters

Why Iowa Families Plan Ahead

In Des Moines, the median home is worth about $195,000 and the median household earns about $66,000 a year. For most families the mortgage is the biggest bill, so a good starting point is term coverage that would pay off the house and replace several years of income if a paycheck stopped.

About 12.7% of residents are 65 or older. If you are close to retirement, an annuity can turn savings into steady income, and a final expense policy can keep funeral costs off your children.

Iowa taxes income, which makes tax-advantaged savings worth a look. Cash value in an IUL grows tax-deferred and can usually be reached through policy loans in retirement.

Know your protections

Life Insurance Rules in Iowa

Life insurance and annuities sold in Iowa are regulated by the Iowa Insurance Division. Before you buy, you can check that an agent is licensed in Iowa and get help with a complaint on its consumer help page.

If a life insurance company ever fails, the Iowa Life & Health Insurance Guaranty Association steps in for Iowa residents, up to these limits per person, per insurance company:

  • $300,000 in life insurance death benefits
  • $100,000 in life insurance cash value
  • $250,000 in annuity value

That safety net is not the same as FDIC insurance, and amounts above the limits depend on the insurer. It is one reason we compare carriers by financial strength rating, and why people with very large amounts sometimes spread coverage across more than one insurer.

Checked 2026-10-10. Sources: content.naic.org, iid.iowa.gov, nolhga.com, ialifega.org. Limits can change; the association's own site has the current rules.

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